Relationship Marketing

Welcome to the first in our Master's of Marketing media series, Relationship Marketing.

Estate attorneys today face a number of complex challenges, including uncertainty in the marketplace, commoditization of their services, increased competition, fee pressure and revenue concerns. Each of these challenges, however, points also to unique -- and favorable -- opportunities for savvy attorneys who utilize a strategy IMS has been teaching for years -- Relationship Marketing.

Our interview today features Kyle Krull and Jennifer Campbell of Integrity Marketing Solutions, and is hosted by Scott Busch. Scott is a career direct marketer who understands, embraces and executes using the disciplines of best Direct Marketing practices. He is an adjunct professor for the University of Kansas' graduate-level master's in marketing program, a past-president of the Kansas City Direct Marketing Association and was selected the KCDMA's Direct Marketer of the Year (1995).

Scott has planned and/or executed direct marketing campaigns for targeted consumer programs and a variety of business-to-business applications.  His client list includes:  Mannheim Steamroller, Garfield, A.M. Leonard, Wolfermans, ARDIS, Tire America, Delotte & TouchÃ??Ã?©, Upbeat, Chase Manhattan Bank, Intertec Publishing, Lakewood Publishing, Sears Payment System and many other firms for a variety of objectives. Currently he is a UMKC Advisory Board member for the Bloch School.

To download this mp3 file directly to your hard drive or mp3 player for playback later, right-click the link below and choose SAVE TARGET AS. To listen to the interview now, left-click on the link. The file should launch in QuickTime or your media player. The interview is approximately 20 minutes in length.