Strategic Public Relations

Strategic Public Relations is a powerful aspect of your firm's marketing efforts. Based on the foundation of the Strategic Plan, public relations can create a "friendly environment" for your marketing and personal rainmaking efforts -- making them both easier and more profitable.

Done right, public relations is high-impact, high-visibility, and relatively low-cost. Common mistakes, however, can be costly. Remember, bad PR has far-reaching consequences that can  undermine your sales and marketing, too.

In this session, Kyle Krull and Jennifer Campbell explain the fundamentals of Strategic Public Relations and give you valuable tips you can use TODAY to jump-start your Strategic Public Relations Plan.

To download this mp3 file directly to your hard drive or mp3 player for playback later, right-click the link below and choose SAVE TARGET AS. To listen to the interview now, left-click on the link. The file should launch in Quick Time or your media player. The session is approximately 30 minutes in length.