The Estate Protection Plan is most effective when integrated in your firm's overall marketing plan, avoiding a disjointed effort that can waste valuable resources. In this session you will learn how to master this, improving not only your success with the Estate Protection Plan, but boosting performance for all of your marketing efforts.

This session will help you present the Estate Protection Plan to financial advisors as a joint marketing effort.

Presenters: Kyle E. Krull, Esq., President, Integrity Marketing Solutions and Jennifer Campbell, CEO

Approx. Length: 45 minutes with open mike Q&A at the end.

Done right, public relations is high-impact, high-visibility, and relatively low-cost. Common mistakes, however, can be costly. Remember, bad PR has far-reaching consequences that can  undermine your sales and marketing, too.

In this session, Kyle Krull and Jennifer Campbell explain the fundamentals of Strategic Public Relations and give you valuable tips you can use TODAY to jump-start your Strategic Public Relations Plan.

To download this mp3 file directly to your hard drive or mp3 player for playback later, right-click the link below and choose SAVE TARGET AS. To listen to the interview now, left-click on the link. The file should launch in Quick Time or your media player. The session is approximately 30 minutes in length.

Estate attorneys today face a number of complex challenges, including uncertainty in the marketplace, commoditization of their services, increased competition, fee pressure and revenue concerns. Each of these challenges, however, points also to unique -- and favorable -- opportunities for savvy attorneys who utilize a strategy IMS has been teaching for years -- Relationship Marketing.

Our interview today features Kyle Krull and Jennifer Campbell of Integrity Marketing Solutions, and is hosted by Scott Busch. Scott is a career direct marketer who understands, embraces and executes using the disciplines of best Direct Marketing practices. He is an adjunct professor for the University of Kansas' graduate-level master's in marketing program, a past-president of the Kansas City Direct Marketing Association and was selected the KCDMA's Direct Marketer of the Year (1995).

Scott has planned and/or executed direct marketing campaigns for targeted consumer programs and a variety of business-to-business applications.  His client list includes:  Mannheim Steamroller, Garfield, A.M. Leonard, Wolfermans, ARDIS, Tire America, Delotte & TouchÃ??Ã?ÃÂ, Upbeat, Chase Manhattan Bank, Intertec Publishing, Lakewood Publishing, Sears Payment System and many other firms for a variety of objectives. Currently he is a UMKC Advisory Board member for the Bloch School.

To download this mp3 file directly to your hard drive or mp3 player for playback later, right-click the link below and choose SAVE TARGET AS. To listen to the interview now, left-click on the link. The file should launch in QuickTime or your media player. The interview is approximately 20 minutes in length.